EA And Their Battle Against Bullying In Games

EA presented its Building Healthy Communities Summit during the EA Play event as a way of combating toxicity and bullying in games.

While bullying in games and toxic behavior have existed for a long time, EA decided that it is time to try to put an end to all of that. Their mission is to come up with ways to make players feel safe when they play their games. No one likes a toxic person, even in a video game, and someone’s lousy attitude can ruin the experience for everyone, especially if you’re playing a team game where teamwork is essential. Competitive titles like PUBG, League of Legends, and Fortnite suffer from this especially. But, combating something like this is harder than one might think.

Electronic Arts had over 200 members come and participate in the Building Healthy Communities Summit and talk about the things we can do to reduce the amount of bullying and toxicity in games. What are they planning to do? Well, this is what they said:

The Building Healthy Communities Summit is part of our sustained efforts to improve the player experience by combating in-game behaviors that make people feel threatened or unsafe. Our goal is to find solutions that work. We believe wholeheartedly that making a meaningful difference demands ongoing input from the people that love our games. We want to solve this challenge with our players, not just for them.

Technology that will detect toxicity is already being worked on by EA. Their inclusion framework also lets other participants give ideas as to how to improve the inclusion toolkit. There’s also the Safe and Fair Play Project. Now the question is, can one company really tackle such a deep-rooted problem in the industry? Guess we will find out in the coming months.

What are your thoughts on this? Can EA truly put an end to this? Let us know in the comments section down below!

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.