It’s always a risk when you try and launch a new gaming franchise into the world. Because while you may have the big name or big developer or big publisher pushing it, it’s always unclear whether the gamer themselves will like it. To that end, Ubisoft released a new franchise last year in Starlink Battle For Atlas. Cashing in on the love of space combat and physical toys. But according to Ubisoft, things didn’t go as expected.
In an update for the game, Ubisoft noted this:
With the announcement of new content arriving this April, we felt that it is important to provide an update on the topic of physical toys. Starlink: Battle for Atlas has been a passion project for us from the start, and we are incredibly proud of the modular Starship technology we have developed, and how well players have responded to it.
Despite the immense and continuous support from our players, the sales for Starlink Battle for Atlas fell below expectations. Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future.
They went on:
As part of our effort to do right by our passionate and dedicated community we are currently hard at work on our biggest update to the game so far and are pleased to tell all of you that there will be new digital ships, pilots and weapons to collect.
Additionally, there will be a ton of free content to expand your games such as additional missions, challenges and new activities to engage in throughout Atlas, including content that was inspired by community suggestions, such as Outlaw Racing.
The team though is very happy with the gamers who have played the game and asked for more content. And the upcoming update is for them. Which also says a lot given that the new content is basically for the Nintendo Switch version of the game.