Your father was brutally murdered before your eyes. Now you must train hard, eat chicken and punch dudes in the face to earn your place in the Punch Club ranks, and discover who ended your father's life. Punch Club is a boxing tycoon management game with multiple branching story lines. Your goal is clear, but how you get there depends on whether you want to legitimately climb the rankings, or take the more ridiculous, shady route.
Punch Club is much more than you think it is, it isn't just simple beat'em up game like the arcade titles of old. Instead, it's a full on management tycoon simulator. But instead of running a city or a business, you're running your life. For as you advanced through Punch Club, you still have to deal with everything else that's going on in your life. Your regular job, your bills, the girlfriends you may have, and of course, your training that you'll need to do in order to advance to the top of the club.
As noted, there are multiple storylines, and you'll have many choices to make as you go through them. For example, there are three different fighting styles you can learn and advance through: Way of the Tiger, Way of the Turtle, and Way of the Bear. Pick the one best suited for you, and then battle your way through the ranks in order to reach the top. Just remember that every choice you make will affect which ending you get. So will you honor your father with your revenge? Or shame him?