Arguably the most discussed topic among gamers at the moment is the implementation of microtransactions in a number of new and upcoming releases. Activision’s Call of Duty: WWII looks to be a part of this current trend, moving their advertisement of microtransactions to the forefront of their marketing campaign on the PC version of the forthcoming release.
The banner ad for the Steam version chooses to focus upon Call of Duty Points, as opposed to the actual game. These points will represent real-world money to be used to purchase in-game content, which will come as an annoyance to many. This is because the very subject of being charged extra having bought the base game is the cause of constant backlash in the industry, though it doesn’t appear to have dissuaded Activision from pushing them for Call of Duty: WWII.
The microtransactions are immediately made known in the description of the game on Steam, which despite there being a prominent presence in video games for these add-ons, it still seems a bit heavy on Activision’s part in this instance. The majority of screenshots on this particular platofrm are also favoring the advertisement of Digital Edition Bonus Content, which is bound to anger many fans who are looking to pick up the game upon release.
